If you really want to make an impact with your real estate listing, you can’t just upload your property and hope for the best. You need a smart real estate marketing strategy to increase your real estate listing views and get noticed, since there are so many homes competing for attention on property websites and social media.
Here are some critical strategies you should employ to boost your listing views and draw in serious buyers.
Professional Visuals Are Non-Negotiable
You need to have professional photos and videos, as listings with these elements consistently outperform those without.
In fact, homes with high-quality imagery receive up to 118% more views. Be aware that if you put low-quality, amateur imagery on your listing, the opposite effect will apply.
There’s plenty of research to show how cinematic video tours, twilight photography, and clean interior shots can dramatically increase online engagement. At the end of the day, people shop with their eyes, so give them something to look at.
Use a Scroll-Stopping Thumbnail
Your listing’s thumbnail is the first impression you are making of your home, so don’t underestimate the importance of a good one. Choose a hero shot that highlights the home’s best asset, such as a sun-soaked deck, architectural detail, or a panoramic view.
If possible, opt for a dusk or drone photo to help it stand out in a crowded feed. Good lighting and a well-chosen angle can make all the difference.
Add Short-Form Video
Short videos are trending in a huge way nowadays, so having short videos tailored for platforms like Instagram, Facebook, and TikTok can amplify your reach beyond traditional listings.
A quick 15- to 30-second teaser video showing lifestyle features such as open-plan living, garden space, a great view, or that dreamy walk-in wardrobe can grab attention fast. Don’t forget to add captions for mobile viewers who are scrolling with the sound off.
Optimise Listing Copy
Although your visuals are important, you should pay close attention to the copy as well, as that’s what keeps people engaged.
Use relevant keywords in your listing description, like “home office,” “zoned for top schools,” or “double garage,” to improve search visibility. Also mention nearby amenities like markets, parks, or public transport.
Keep the copy conversational, local, informative, and succinct.
Leverage Location-Specific Hashtags and Geotags
If you’re promoting your listing on social media, then geotagging the property and using location-based hashtags, like #PonsonbyRealEstate or #ChristchurchHomes, can help reach buyers who are actively searching in specific areas.
The thing with New Zealand’s real estate market is that it is hyper-local, so it pays to speak directly to your audience.
Don’t Underestimate Aerial Footage
Drone shots can also make a massive difference. Aerial visuals show the property in context, revealing its proximity to water, elevation, neighbourhood layout, and natural surroundings.
With aerial footage, you can make it more than just about the house but about the lifestyle that comes with it.
Viewfindr can help you implement these powerful real estate marketing strategies. Contact us to increase your real estate listing views now.