If you’re fronting a listing video or real estate photography, the way you present yourself can shape how potential buyers in Auckland perceive the home you’re trying to sell. An unpolished look can come off as unprofessional or even untrustworthy, no matter how great the house is.
Since real estate professionals are now appearing more frequently in marketing media, thanks to the rise of agent intros, guided walk-throughs and video teasers, it pays to know how to dress for the lens.
Dress for the Camera, Not the Office
Many don’t realise this, but what looks professional in person might actually look flat or fussy on camera. You want to avoid wearing anything with busy patterns or pinstripes. These can distort and look strange under lighting or too distracting in motion.
You also want to avoid wearing anything with a logo, especially if it’s not representative of your brand.
It’s best to stick to solid colours that complement your skin tone. Blues, earth tones and mid-tone neutrals capture well on screen. If you’re unsure, test a few looks under natural light and snap a photo with your phone. The camera doesn’t lie.
Avoid Anything That Needs Adjusting
The camera picks up even the slightest hints of hesitation and nothing screams discomfort like someone constantly tugging at their shirt or pushing their hair out of their face. Choose clothing that fits well and sits right without having to adjust it.
Keep your accessories minimal as well. Earrings or a watch are fine, but anything that jingles, shines, or moves around can pull focus from your message.
Wear Good Shoes, Even if They’re Not in Frame
Although technically you might only be seen on camera from the waist up, a confident posture starts from the ground.
Comfortable and appropriate shoes help you stand tall and feel more natural. Also, if the videographer or photographer decides to include a walking shot or a full-body frame, you’ll be glad you dressed the part.
Don’t Forget Hair, Makeup and Grooming
When you’re on camera, you want to look like the best version of yourself.
Matte-finish makeup helps reduce shine, ensuring a smooth look under studio lights and natural lighting. You also want a simple, polished hairstyle that stays put through the entire shoot.
Even a quick trim or tidy-up before filming can make a noticeable difference in your overall appearance.
Contact Viewfindr today for top-tier real estate photography in Auckland. You can rely on us to help you make the right impression.