If you’re in the property market, you’ve no doubt noticed that the way you present a property is more likely to get it sold than the actual qualities of the property itself. You could have a real gem of a property on your hands, but if the presentation is poor, you’re going to struggle to get any bites.
While real estate photography in Auckland is essential, video is fast becoming the deciding factor for many buyers on whether to click through to a listing or scroll past it. Videos give you the flexibility to show off sweeping aerial shots and intimate room-by-room tours.
There are a few standout video formats trending right now, which you can use to set your listing apart.
Short-Form Social Clips
Fast, engaging videos designed for Instagram Reels, TikTok, YouTube, or Facebook can drive massive interest in a short space of time. These aren’t lengthy walkthroughs but should rather be thought of as teasers.
Short videos highlight a few striking features, such as a backyard view or a sexy kitchen upgrade, but are presented in a way that makes viewers want to learn more. The goal is to spark curiosity so that buyers are roped into further engagement so that they’re more likely to take the next step, whether that’s booking a viewing or messaging the agent.
Drone Video
Thanks to drones, aerial footage is more affordable than ever before, providing a perspective and a sense of grandeur that ground-level shots simply can’t achieve. This kind of contextual perspective shows how a property sits within its environment, revealing its size, layout, and proximity to amenities or landmarks.
Drone video is particularly valuable for larger sections, waterfront homes, or rural properties, where location might play a major role in eliciting buyer interest. It can also capture dramatic views that immediately elevate the appeal of a listing.
Full Property Walkthroughs
These are the backbone of video marketing for many listings, as a well-produced walkthrough can give prospective buyers a sense of the flow of the entire home. These videos are great for filtering out uninterested parties while encouraging serious buyers to take the next step, helping you save time and energy so you can focus on legitimate prospects instead.
Viewfindr has also got you covered with our signature “Day to Night” shoots. This type of video is a powerful way to show off a property’s full potential by capturing its atmosphere from a sun-drenched day to a beautifully lit evening.
Ultimately, video is a great way for those buyers who can’t make it to multiple open homes to make decisions easier and faster.
Viewfindr works with agents and property owners to produce high-quality video and real estate photography in Auckland that connects with buyers to maximise engagement. Contact us today to see how our strategic visual marketing expertise can give your listings an advantage.