Are you shooting property videos on the fly with a cell phone? You may have noticed the lighting is off, your words are muffled, and the shots are a little disoriented, which can make it hard for potential clients to get a feel for the property’s layout.
You want your videos to pop. Here is some advice from a skilled real estate videographer to help you ensure you avoid making these rookie mistakes.
Not Investing in Proper Gear
Poor lighting can ruin a great video, but it’s not just about the sun being too bright. It’s about using the right equipment to compensate. A common mistake is not using an ND (Neutral Density) filter. This small but essential piece of gear acts like sunglasses for your camera, allowing you to control the amount of light hitting the sensor.
This helps you avoid overexposed shots, especially when filming in the middle of the day. Without it, you’ll end up with blown-out windows and a washed-out image, no matter how beautiful the property is.
Overly Fast Pacing
Fast cuts and constant camera movement can overwhelm viewers, making it harder for them to understand the property layout. This isn’t an action movie, so you want to opt for smooth, steady shots that give viewers time to absorb key details and form a mental map of the home.
Slow pans through living spaces or gradual transitions between rooms will create a more comfortable viewing experience that encourages buyers to watch until the end.
Ignoring Audio Quality
Many agents focus only on the visuals and forget that poor audio can undermine the entire production. An echoey or muffled narration can distract buyers from the property itself.
If you’re using background music instead of voiceover, then make sure it’s mixed at the right level and suits the tone of the listing. Clean and well-balanced audio should help your viewers remain focused on the property being displayed.
It’s also worth noting that while copyrighted music typically requires licensing, you can use it in your 1–3 minute property videos as long as the content is non-monetised. Alternatively, for hassle-free music options, Viewfindr’s video services offer fully licensed tracks you can use without restrictions.
Weak Storytelling Structure
Your property video should be more than just a collection of shots. It should be a captivating and immersive guided experience.
To achieve this, start with the exterior to set the scene, then move logically through the home, showing how all the different spaces connect with one another. End off with a key feature or view that will leave a lasting impression.
This structure will help your viewers remember the property more clearly and encourage them to take action.
Viewfindr works with agents and property owners to produce professional, market-ready footage. Contact us today to see how working with an experienced real estate videographer can transform your listings.